What Is SEO?

Search Engine Optimization which is commonly known as SEO is the process of optimizing your website or web content with respect to search engines. This is not related to Search Engine Marketing (SEM) wherein a person has to pay to improve the position of his website with respect to search engine results. The general theory beyond this is that the higher a website is ranked or the earlier it appears in a search engine result, the more is the number of people who visit it.

When a search is performed people in any search engine such as Google or yahoo, people are more impressed by the results in the first page and they do not go and check the results which are in the 15th or the 20th page. Some people do check it up to the 3rd page and the rest of the results do not contribute to the search at all and they are of no benefit to its owner. So search engine optimization techniques are practiced to make a page appear in the first few pages of a search.

This technique of search engine optimization is also employed in other form of searches where images and videos are searched. Though the approach is the same in this case, SEO techniques have a number of sub categories based on the type of approach employed. SEO is generally classified into white hat SEO, black hat SEO and Gray hat search engine optimization.

White hat SEO is a clean and straight forward technique unlike black hat search engine optimization where a number of malpractices such as keyword stuffing and link purchase are involved. Such practices can in fact get your site removed from the listings.

Gray hat technique can be placed in between both white and black hat SEO techniques and can be described in either way. This can be further explained with the help of examples.

Google is strictly against any kind of link exchange or link business but it is practiced to as a gray hat technique in a relevant manner to increase search engine position. People also form smaller sites within their own website which act as individual domains linking to the main URL, this is against the search engine algorithms and search engines which do not search based on ownership consider them separate sites. Such techniques are practiced in the case of Gray hat search engine optimization.

I have found that classifieds for SEO can be a great tool for increasing traffic with website SEO and marketing affiliate products. Classified ads and free local advertising are the future of listing products online.

categories: SEO,Classifieds,Ads,Marketing

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